If you are looking for the Top 10 Most Popular WordPress Themes in 2021 that money can buy, this collection of the most popular premium WordPress themes will help you find the one you want.
In this collection, you’ll find themes that are full of demos for every type of project. You’ll also find themes that have bespoke or third-party page builder tools that make it surprisingly simple to create custom designs for your WordPress website.
The most popular premium themes also include a wide range of features that will upgrade your WordPress website from a standard blog to a powerful publishing platform. If you want to create a fully functioning online shop or list a few items for sale on your website, most of the themes in this collection have decent eCommerce capabilities.
The WordPress themes that have made it into this collection all have high-quality designs, an impressive selection of demos and pre-built layouts and templates, lots of customization settings and options, and really useful features that will help your website fulfil its purpose. accomplish more effectively.
These are the most popular premium WordPress themes for a reason, and whichever one you choose, you will be well on your way to building a great website.
Here are the best Top 10 Most Popular WordPress Themes in 2021
1st out of Top 10 Most Popular WordPress Themes in 2021
Divi is the flagship WordPress theme from the Elegant Themes team that can help you create any type of website with WordPress. As it comes with additional themes as well as some useful plugins for $89, it is a great value option.
One of the best features of this popular premium WordPress theme is the integrated Divi Builder. This drag-and-drop tool makes it easy to create and design custom layouts for the pages of your WordPress website, including the homepage. Through the Divi Builder user interface, you can build custom page layouts that consist of multiple rows and columns. Your layout can then be populated with multiple modules.
Divi Builder modules that can be dropped into your custom layout include basic options, such as text and image layouts, buttons, galleries, and a range of block quotes. However, Divi Builder modules can also add more advanced features to your website, which you would otherwise have to install additional plugins to gain access to. This includes slideshows, pricing tables, testimonials, email opt-in forms, animated counters, and more.
While the Divi WordPress theme and its builder tool create your own custom designs straight from scratch, the growing selection of pre-built page templates provides a great foundation for your own layouts. These templates cover a wide variety of scenarios, including multiple homepage layouts, as well as all the essential pages any good website will need. Divi also includes full e-commerce support, making it a great option for online shops.
However, Divi doesn’t just have to offer that much. In a recent update, a split-testing tool has been added to the theme. Divi Leads allows you to perform split testing to optimize different elements of your website, helping to ensure that your site delivers the best results. Divi is also becoming increasingly portable, which makes it a great choice for web designers who want to be able to quickly export and import their settings into a new project. This theme is positively packed with features and possibilities, and you can get the full drop-in our hands-on Divi review.
Divi has been available for a few years now and has been regularly updated and improved since its release. As new features are added and improvements are made, Divi gets better and better. This — and its great price tag — has helped make it a popular choice, for many as the best WordPress theme you can buy.
2nd out of Top 10 Most Popular WordPress Themes in 2021
Designed with excellence in mind, Total has an exceptional selection of tools and design aids to work with. Total is also known for its speed, ease of use and the flexibility it offers to its users.
- Since you can disable any feature you want, you won’t be distracted or annoyed by people you don’t want to use.
- Total’s 40+ quick import demos and one-of-a-kind theme cards are designed to get your projects started fast.
- The dynamic template function is a driving force behind the remarkable flexibility of this WordPress theme.
- You’re given a wealth of design options to work with, thanks to the live customizer and advanced theme panel.
- Total is a WordPress plugin and WooCommerce friendly.
3rd out of Top 10 Most Popular WordPress Themes in 2021
Ultra is the most powerful and flexible WordPress theme created by Themify. It makes it easy for you to build any type of website with the powerful drag and drop builder.
With one click, you can import their demo setup which includes various theme settings, content, menus, widgets and more. This helps you to start your new website project quickly.
It comes with 15 header/page styles, 6 header background options, 6 footer layouts, 5 single post layouts, 6 archive layouts, section scrolling and more.
The best part is that you get a library of 60 complete pre-designed layouts with parallax landing pages and other awesome features designed by professional designers.
You also get 10 bonus add-ons such as a progress bar, counter, pricing table, countdown widget, and more.
4th out of Top 10 Most Popular WordPress Themes in 2021
Newspapers are one of the best-selling news and magazine-style themes for WordPress. No matter what content you’re publishing on your website, from serious articles and reports to recipes, fashion, culture or travelogues, the newsletter theme has a pre-built template to match.
In fact, with so many different demos to choose from, there’s a high chance that your news or magazine website will have the look and feel perfectly suited for the type of content you’re publishing. Once you’ve selected a demo from the available options, you can use the detailed customization settings to tweak the design to make sure it matches your vision.
After a recent update, the Newspaper theme now comes with a brand new drag-and-drop page builder designed to help you customize your site. TagDiv Composer is built specifically for news, magazine, and publishing websites, and comes with over 100 elements to ensure that each article has the right look. This best-selling WordPress theme also has various pre-built template designs for posts and pages, all gathered in the TagDiv cloud library. With custom widgets like the weather, currency exchange, popular posts, or a range of social media, you can provide your visitors with useful information, while making it easier for them to find more of your content.
If you want to monetize your website, the newsletter theme includes an ad management tool and lots of places to display ads. You also get to work with full-width page layouts, multiple headers, and top bar designs, not to mention a range of post templates to make your content more appealing.
The newspaper has a lot of features that will help you build a professional news and magazine website with WordPress.
5h out of Top 10 Most Popular WordPress Themes in 2021
When a WordPress theme has the distinction of being the #1 best seller of all time, you can safely assume that those who built it got it right. Avada’s 450,000+ sales simply can’t be overlooked.
Take a closer look, and you’ll see several reasons behind Avada’s popularity.
- There’s an impressive selection of one-click import demos, pre-built websites, and helpful design elements.
- Fusion Drag & Drop Builder and Fusion Pages and Theme Options enable designers to build complex websites without having to resort to coding.
- 5-star support and free updates ensure users that they will always be able to follow the latest design trends and build websites as they envision them.
6th out of Top 10 Most Popular WordPress Themes in 2021
Neve is an attractive WordPress theme built with a multipurpose approach to creating any type of website. It offers dozens of starting sites with perfect landing pages that you can import into your website in just a few clicks.
It is compatible with popular page builders such as Beaver Builder, Elementor Pro, and so on. With the drag and drop builder, you can completely edit the landing pages and also design custom pages without any coding.
Neve theme supports WooCommerce out of the box. This means you can even create an online store and use top WooCommerce plugins like Advanced Coupons to take your eCommerce business to the next level.
This theme is easy to set up for beginners. It also provides custom layouts for the header and footer of the website. It is very fast and does not affect the speed of your website.
7th out of Top 10 Most Popular WordPress Themes in 2021
This is another WordPress theme that is similar in principle to Astra and OceanWP. Once again, you get an expanded customizable interface with lots of dials and knobs.
You can tune your typography, colors, layout and other fine details.
However, this theme is a bit more geared towards delivering its most useful features in the Pro version. The free options available are a little less than that of Astra or OceanWP. And, like all such themes, the out-of-the-box design isn’t much.
8th out of Top 10 Most Popular WordPress Themes in 2021
ColorMag is the only WordPress theme on this list that is purpose-built for magazine and news-style sites.
Not only that, but there are also a handful of different layouts and configurations available, so everyone can find something that suits their niche.
The design itself has been optimized to handle a huge amount of content – with many posts being published every day. If your site doesn’t generate that much content, you may want to consider a different topic.
Feature-wise, the theme is compatible with WooCommerce, gives you good color selection options, has advanced typography, has over 15 widget areas, and offers many more interesting features under the hood.
9th out of Top 10 Most Popular WordPress Themes in 2021
Exponent is a popular theme with a focus on building business websites with WordPress.
The 26 pre-built website demos that make up the Exponent theme package certainly give you a lot of options for your new site. The demo features designs for building agency sites, app landing pages, IT services websites, and eCommerce stores. Bloggers and those looking to launch a portfolio website will also find some great options in the Exponent demo library.
While the fastest way to build a website with this theme is to import one of the pre-built demos, you are not limited to just using Exponent this way. If you want to spend a little more time building your site, you can mix and match page templates from different demos to get your website looking just right. Since Exponent comes with a powerful page builder tool integrated at its core, you can also edit all pre-built content to make sure it’s just right for your project. If you can’t find a suitable template for a piece of content for your site among website demos, you can also use the page builder to create your own custom designs.
Since the demos in the Exponent package cover a wide variety of website projects, you also get access to a lot of features if you choose this theme. For example, since there is a conference and event demo, no matter what exponent demo you decide on, you can use the ticketing and registration features of the event demo on your site. The same applies to the e-commerce functionality of the online store demo which makes it possible to sell products from any site created with Exponent.
With so many templates and customization options, you should be able to build any website with this popular theme.
10th out of Top 10 Most Popular WordPress Themes in 2021
Bridge has remained a popular WordPress theme since its initial release in 2014. Since then it has received many updates and improvements and is now at version 9.
In its latest incarnation, the Bridge WordPress theme includes over 145 fully-featured demos. This means that no matter what type of website you are building, and what style of design you prefer, there is likely to be a pre-built demo right for you.
However, if there isn’t a pre-configured demo that matches your plans, you can easily mix and match different elements of each option to create a bespoke look and feel for your WordPress website. You’ll also find the powerful Visual Composer plugin in the package, which gives you an easy way to modify any included designs or create your own from scratch.
The impressive number of demos may be the most attractive feature of this theme. However, Bridge has a lot to offer when it comes to building a professional website with WordPress.
An Introduction to WordPress Themes
A WordPress theme is a set of files (graphics, style sheets, and code) that determine the overall look of your blog or website. Themes can control anything as large as the layout of your site, or as small as your hyperlink colors. It’s easy to think of a theme as the ‘skin’ for your site, but they are much more powerful than that.
Instead of just providing a look and feel for your blog, a theme enables you to control the presentation of your site. For example, let’s say you blog about food, but you also have an online store. The right theme can make your blog posts appear a certain way while offering a completely different layout for your store pages.
Themes are a built-in part of WordPress. In fact, the platform includes many themes out of the box. However, there are a few reasons why you might want to choose and install a new theme on your site:
To improve the visual appeal of your site. If you have a specific approach to your site, you can choose a suitable theme and customize it to meet your needs. To enable more design customization. If you have no design or coding experience, many themes offer a wealth of customization to help you create the perfect design. To implement additional functionality. Depending on your needs, themes may include functionality related to your niche that cannot be found anywhere else.
While the default or customized version of a theme may work for a lot of websites, there are actually thousands of themes available to choose from, covering specific niches and purposes. Let us now discuss this in more depth.
Multipurpose vs Niche Themes
In short, there are two loose categories of topics. First, a multi-purpose theme caters to many different niches and site types. They typically include a variety of pages, extensions, code, widgets, and tools to provide you with more options for customizing your site, regardless of its focus.
While niche-specific themes are also customizable, they will often be tailored to a specific theme or industry. They won’t include as much scope for customization as multipurpose themes, but the sophisticated functionality will usually be laser-focused on the exact needs of your site.
For the most part, there is no right or wrong answer when it comes to choosing your WordPress theme. However, it’s important to figure out your needs before making a choice – and your budget is one of those elements.
Free vs Premium WordPress Themes
Before we talk about spending money, it’s important to know that there are plenty of high-quality WordPress themes that don’t cost a dime. We’ll find them later, but the themes found in the WordPress.org theme directory will have to go through a rigorous review process to be included. This assures quality and leaves you to choose a theme purely on design, functionality, and user reviews.
However, free themes have drawbacks. For starters, support is usually minimal. Many topics offer support through dedicated forums, usually left to you to resolve. What’s more, updates can be more ‘ad-hoc’ depending on the preferences of the developer.
While they are developed in the same way as free WordPress themes, premium solutions are a different animal. Along with enhanced features and functionality, you’ll find frequent support and updates greatly improved. However, you will find that this requires a regular subscription depending on the developer. Of course, this cost is justified if you think you’ll need regular support and updates – and we recommend keeping your theme updated to make sure it’s safe and secure.
Ultimately, choosing a free or premium theme will always be based on your specific needs. If you have the time and expertise with a minimal budget, a free theme may be ideal. However, in most cases, a premium theme will be the best option for you, given the huge number of themes available.
What is WordPress Theme?
WordPress itself provides a complete content management system for adding pages, menus, media items, blog posts, and more. Every part of your site is managed by WordPress, but that doesn’t mean the necessary design is already in place.
In fact, it’s quite the opposite. A blank WordPress installation comes with a default theme that is plain and simple. You even have the option to remove this default theme and build a website from scratch. However, doing so will require advanced coding skills. Not to mention, even experienced developers can see this as a waste of time, as most of the design work is already done for you with a theme.
WordPress has tools for manipulating a website, but it doesn’t have much in terms of built-in frontend design. This is where a theme comes into play. A theme adds beauty and style to your website in the form of colors, fonts and formatting. This allows you to have exclusive navigational menus and headers along with overall distinctive designs such as membership website themes or online stores.
Benefits of Using WordPress Themes in Place of a Custom Web Design
Custom web design is not as popular as it used to be a decade ago. Previously, people feared that their website would end up looking like everyone else if they used templates. This is no longer the case due to the availability of premium themes along with millions of themes.
The best part about premium themes is that you will be guaranteed that you will be the only one using that specific theme. In addition, there are many other reasons why custom web design may end. Below are some of the major reasons why people are turning to WordPress themes.
When compared to working with a developer or building your website from scratch, the first thing you’ll notice about themes is that they are affordable. Custom-built websites are quite expensive with figures between $5,000 and $50,000. This can be an impractical investment for nonprofits.
A better option is to use premium themes. The best part about premium themes is that they are finely crafted and accessible to anyone. They are quite cost-effective as compared to having a custom-built website. In the long run, themes are cheaper to build and maintain, especially when with a custom website you have to pay for customer support. This means thousands of dollars in maintenance.
Just because you’re using a free theme doesn’t mean your website will look like every other website that uses the same template. Most of the themes are customizable. You can customize the theme to your liking so that it matches your content perfectly. Alternatively, you can hire a designer to create a template for your website. Even this option is much cheaper than custom building your entire website.
Thanks to the availability of WordPress plugins, you can easily change the functionality of your website. There are plugins that can turn your simple website into a fully functional online store, membership portal, and more. What’s more, you can still customize the actual code of the plugin using the code editors to get what you want.
Overall, when editing your website with plugins, you should remember that using too many plugins will cause your website to load slowly. This is because each plugin will result in a request to the server to fully load the page. Use only relevant plugins and don’t add unnecessary elements.
Content management is easy
The reason why Themes is the best choice is their advanced content management system. This is especially so when using a WordPress theme. Themes are smart codes that take your content and build a site out of them. The best part is that you don’t need to type or edit any line of code. Once you paste your photos, videos, or text, the code will do the rest. This means that you do not need advanced programming skills to build your website.
Powering over 58.6 percent of websites, WordPress is the most widely used CMS. It has great support and provides great themes to help make your job easier. The system will handle virtually any type of material you throw at it.
With the custom websites, you should be prepared to part with at least $2,000, which you spend on the content management system (CMS), which depending on the one chosen, can be difficult to learn and easy to get dated.
This is not the case with WordPress. To begin with, the system is free for you to use. It also has a huge community, which keeps on updating the core code to make sure that the system does not get stale. The WordPress platform is created by people for people. This simply means you don’t need advanced skills to use it. It is the most user-friendly CMS in the world today.
If you have been keen on the newest trends in Web development, you may have learned that more people are using mobile devices to access the Internet. This means that your website has to be tailored to cater to those consumers.
In the past, when it came to custom Web design, you had to create two versions of your website; one for mobile and another for desktop. This meant that you had to create and maintain two versions of your website. This is no longer the case, thanks to responsive Web designing. However, because this is a new method of Web design, developers will tend to charge you more for a custom website.
The best thing is that there are themes that have been designed for mobile. These are templates designed with intelligent code, which adjusts the website to fit the screen size it is being viewed on. This means you don’t need two versions of a website.
Having a mobile-friendly website is no longer crucial but mandatory. Google is unforgiving of sites that are not mobile-friendly in its ranking. If your website cannot be viewed perfectly on a smartphone, you need to redesign it. WordPress themes make it easy for you to create a mobile-friendly website.
The Future of Web Design
As you may have noticed, it can be better to use WordPress themes than to invest in a custom website. With themes becoming more advanced with each passing day, custom Web design is quickly dying.
All in all, you need to note that investing in great content is the most important thing in online marketing. Your success is all about how people perceive you. Great content makes it easy for your target audience to trust you. Second, you need a robust site that is easy to read, manage, fast as well as one that is mobile-friendly.
How to Choose A WordPress Theme?
A lot of decisions go into creating the perfect WordPress website, from site-wide implementations to fine-tuning. While the process is different for everyone, finding the right WordPress theme is a universal challenge.
According to your visitors, your theme basically is your website — it’s what they look at, interact with, and remember. Your site’s look and interactivity impact not only how people view your online presence, but your entire brand. Simply put, your theme needs to deliver.
Anyone can build a WordPress theme, and after doing some research it might feel like everyone has. There are thousands and thousands of themes out there, spread across dozens of marketplaces, from creators ranging from single developers to fill-blown organizations. What’s more, all of the quality control is on you.
Given all this, I wouldn’t fault you for feeling a tad overwhelmed. How can you be sure you’re installing the best WordPress theme for your site?
To make your research process a little easier, let’s discuss 11 essential qualities to consider when picking a theme. If a theme satisfies these guidelines, it’s a worthy contender for your front end.
Some WordPress themes are free, while many are paid, or “premium”. First, ask yourself: are you willing to spend a little extra for a premium theme? There are many viable options in both categories, so don’t feel compelled to buy a premium theme, especially if you are a beginner and have budget constraints.
If you choose the free route, find a simple, lightweight, and flexible theme that you can easily customize. Be wary of some downloadable free themes, as they may be poorly coded or contain malware. To help avoid these, stick to the official WordPress theme directory, branch out to other popular theme distributors if you wish, and check out our favorite free WordPress blog themes for more recommendations.
It is becoming increasingly difficult to judge a subject on the basis of cost alone. That said, a high-quality premium theme that enhances your website is one of the best investments you can make. Start by making a list of the features your theme absolutely needs. If you can only get these features from the premium options and have some extra cash, don’t let the price overwhelm you.
2. Look and Feel
Depending on the type of business you have, you have a plan for your branding and an understanding of how you want your site to appear to visitors. WordPress websites for a food blog, an online clothing store, and a real estate agent will all look different, and thus require different themes.
If you’re not sure of the appearance, evaluate some websites that belong to other businesses in your industry to better understand what designs people expect. If your favorite sites are built with WordPress, you can also find out what theme they are using.
No matter your style choice, your theme should be especially intuitive for new visitors to use and explore. Simplicity is key here – what users want should be immediately apparent from the homepage. If your theme is loaded with effects and features, it will send many users straight to the “back” button. Trendy influences will come and go, but a great user experience is always relevant.
Best way to test it? Try the theme demo, which is usually linked on the main page of the theme listing. This will give you a feel for how your own site can look and perform with a similar theme. A theme may also offer several demo sites that you can import directly to your site and populate with your own content. Take for example the free Astra theme:
Every quality theme comes equipped with an accessibility tool, but always be sure to use it, and check out our Ultimate Guide to Web Accessibility for more pointers.
Chances are, you will not find a theme whose default layout exactly matches your needs, which is why your theme needs to be customizable.
Of course, all themes are customizable to an extent, but too few options will significantly limit your ability to brand your site and optimize user experience, while too many will slow down your site. If a theme listing offers a customizer demo, test it out to see if you can add the page elements you want and change the look to suit your brand.
Also, you shouldn’t have to break PHP for dummies every time you want to add an element or rearrange your layout. To make these changes effortlessly, find a theme that integrates with a drag-and-drop page builder plugin like Elementor. This way, you can switch themes while keeping the same builder that you are using.
You probably realize how important it is for your site to look good on all devices, as more than half of web traffic comes from mobile phones or other handheld devices. A responsive WordPress theme adapts to the size of the browser window and changes the page layout to improve the browsing experience. It’s not just a benefit – it’s a necessity.
Most of the WordPress themes you will see are technically responsive, as explained in the theme description. But, it does not guarantee high-quality responsive pages. You should test it before activating it.
There are a few ways to check out the responsive design, using the theme’s demo. You can open the demo on a mobile device, shrink the size of your browser window to get an idea of how the layout changes, or if you’re using the Google Chrome web browser, edit your browser window with the developer tools. Try simulating different mobile devices on the desktop.
5. Cross-browser compatibility
Whether it is Chrome, Safari, Firefox, or Internet Explorer, your visitors will love different web browsers. All popular themes work well in all modern browsers, and so will be said in their description. If you want to run some tests yourself, it’s as easy as opening the demo in a few different browser windows.
6. Plugin Support
Plugins are necessary to accomplish anything in WordPress before WordPress core’s basic blogging tools. Your theme should be fully compatible with most or all WordPress plugins that you hope to use for social sharing, eCommerce functionality, contact forms, advanced SEO optimization, etc.
Then, a prestigious subject will cover it. But if you are browsing some lesser-known themes, verify from the description that they work with popular plugins. If not, it’s better to look for an alternative that does.
Your theme plays a big role in optimizing your WordPress site for search. After all, your theme helps create the pages bots search on. The messy code theme tells these bots that your site is of poor quality, affecting your website’s ranking.
Keep in mind that most theme descriptions include “SEO-optimized” or some variation, but it’s best to run a few tests to validate. You can check the code quality of the theme by pasting the demo URL into W3C Markup Validator.
SEO is closely related to performance, that is, how fast your pages load. Faster load times result in higher search engine rankings, greater visitor engagement, and increased conversions. Why? Because internet users are impatient. The standard for websites today is an average load time of fewer than three seconds, although this will vary depending on the amount of content per page.
To make sure your theme doesn’t slow down your site, avoid feature-rich themes. You probably won’t be using most of the effects they offer, and your theme files will be unnecessarily large. The larger your website files, the longer your pages will take to load.
Poorly-coded themes can also degrade performance – stick to quick-loading themes and avoid this problem. For more help speeding up your website, check out our tips for increasing WordPress performance.
Between new features, security patches, bug fixes, and performance improvements, WordPress updates a lot. You’ll need a theme that keeps the momentum going.
The theme description will include a “Last Updated” feature, which is a good indicator of whether the theme is consistently up-to-date. If a topic has been updated in the past few months, go ahead with it. Any updates older than six months are less promising and avoid themes that haven’t been updated in two years or more.
10. Customer Support
Most paid WordPress themes come with at least a few months of premium customer support. After it expires, you will have the option to renew on a monthly or yearly basis. If you see yourself using this benefit in the future, be sure to include the cost of a recurring support subscription in your theme choice.
Keep in mind that free themes rarely offer the same support options as premium ones. You’re on your own if you encounter any major problems – so the theme you choose should be at least complete with setup instructions and support resources (eg, forums or knowledge base).
11. Positive reception
Finally, don’t ignore what other customers have said about the theme. Check out the huge number of active installations, five-star ratings, and positive reviews. There are no hard and fast rules here, but any theme with a download count in the thousands and at least a handful of reviews is worth a try.